How I’d Start A Photography Business From Scratch in 2022

How I’d Start A Photography Business From Scratch in 2022

Here’s how to start & market a brand new photography business today, and what I would do if I were starting from zero in 2022.

Starting or rebranding your photography business? This is for you.

Starting a photography business isn’t easy, but it can be a LOT of fun if you do it the right way. Or if you don’t know what you’re doing, can take years to get up and running while you stay stuck on struggle street, not knowing why you’re not getting any photoshoots or bookings.

Over the years I’ve had the chance to start and do the marketing for new photography businesses several times in several different countries, as well as hear from other friends & photographers in the industry who are trying different tactics with their marketing and business growth. 

This video marketing tutorial is a roadmap for any new photographers or photographers who are stuck in their marketing.

Don’t know how to get clients when you’re just starting out? This exact strategy is what I would do if I had no portfolio, no website, no testimonials and no experience. You can apply these strategies to any photography niche because they’re universal marketing principals. Ready? Let’s get into it.



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📸 My current photography gear:

Panasonic S1- https://amzn.to/39SczqO

Sigma Art 35mm 1.4 L mount – https://amzn.to/3i1SGAc

Panasonic Lumix 24-105 f4 L mount – https://amzn.to/3grgQ6U

YONGNUO YN-560 IV Flash – https://amzn.to/2DAsZI4

🖥 Computer Editing Setup =

2019 27″ imac upgraded with 40gb of ram: https://amzn.to/3i3Vk8I

When I’m working away from home, I use a 2015 15″ macbook pro with 16gb of ram – So you don’t NEED the brand new fancy computer… It just speeds up the performance and snappiness of Lightroom so you’re not waiting so long for previews to load or images to export etc.

Recommended laptop: 💻 13 inch S1 Macbook Pro $1249 USD https://www.amazon.com/dp/B08N5LLDSG?tag=signatureedit-20

The new S1 Macbook Air and S1 Macbook Pros are AMAZING for photo editing and Lightroom Performance, even with their base model options With the new M1 macbooks, 8gb RAM works. With any other machine, I’d recommend going with at least 16gb of ram and 512gb of storage if you can swing it.

These same tips apply to any kind of photography marketing

-Wedding Photography Marketing

-Family Photography Marketing

-Corporate & Commercial Photography Clients

-Outdoor & Travel Photography Bookings

You name it.

No matter what kind of photography you’re into, these tips are going to maximize the results your marketing produces.

#photographybusiness #photographymarketing #photographyclients