Pricing Perfection: How to Price Your Photography *THE RIGHT WAY* w/ Lizzie Pierce

Pricing Perfection: How to Price Your Photography *THE RIGHT WAY* w/ Lizzie Pierce

How to set your prices as a photographer or creative and how much to charge for photos.

In this video, Lizzie Pierce dives deep into her thoughts on pricing your work as a photographer and how much to charge your clients.

Truth: Most photographers charge too little for their work.

When you have the offer of a gig as a beginning photographer, you’re excited and don’t want to lose the work, so most photographers make the natural choice to offer their services way too cheaply in order not to “lose the business”

The irony of course, is that often times this can even turn off clients who feel like cheap price = lower quality.

By setting a budget, figuring out your hours involved in creating the project & doing some simple math, you can come up with some more realistic numbers for clients that help you find the rates you should actually be charging, instead of a random number that “feels right”

Flat rate vs hourly rate

There are 2 ways to bill a client – By the hour, or by the project.

While by the hour project ensures you get paid for every hour of shooting you do, charging by the project allows you to be more profitable, outsourcing certain tasks or working more efficiently to get the same amount of work done in less hours. Less hours @ same price = Better.

Package Options

Pricing by tiers and giving your clients options is also a great way to ensure you don’t lose clients who can’t pay for your top package, while allowing clients with a higher budget to spend more with you.

Increasing Rates

As your work and portfolio expands and improves, and demands for projects increase – Make sure to assess your pricing to ensure you’re not turning away business because you’re too busy, and that your pricing reflects the improvements you’ve made to the deliverables and results you can bring the client.

What do you think? Do you feel comfortable with your current pricing as a photographer, or do you need to change your rate? Share your thoughts in the comments below!


  • May 31, 2022

    This was unreal. So helpful to have a starting point for setting pricing, AND a guide for how and when to increase my rates!

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