Is social media changing & how can your photography business keep up?
How Social Media platforms are changing over time & what you can do
Taylor Jackson shares his insights into social media and how Instagram is fading and platforms like Toktok are more popular with viewers. He shares how your photography business can keep up with social media.
Is Instagram dead for photography businesses?
You might find that you are now creating work for a generation you are no longer a part of, younger audience as you continue to age
Instagram is failing because it was mainly for brag culture. Look at my holiday! Check out my amazing life! This wears on you as an audience and makes you lose interest.
The audience on instagram is more disconnected and disinterested in your brags.
TikTok is more of an entertaining culture platform. This interest-based platform is creating more engaged audiences because we all like to be entertained and the feeling you get is enjoyment.
The shift from brag culture to entertainment culture
This is the way social media is changing.. Audiences are now preferring to consume content that makes them feel good rather than feel envious.
Your experience is curated to what you like to watch. Instagram is trying to bring this in, but it makes for a different experience than you are used to and is being rejected by most users.
The feed becomes polluted with content and users you don’t know which makes it more difficult for audiences to engage.
Answer this: What social media experience are you looking for?
Vero, which is a special interest app, is also growing fast in content and users, as a platform that people are preferring.
Vero is a small startup which isn’t pressured by big boards in the business direction but created by the founders and what they are passionate about. It focuses on creating community for photographers to connect, share content and get inspiration.
Instagram is a little bit too big to care about photographers and photography anymore. It’s difficult to be niche on Instagram nowadays.
It’s making it harder for content to get noticed, unless you follow all of the rules and steps, hashtags and tags,
You can keep playing the Instagram game, but it isn’t the only game field anymore.
Your photography business can benefit from focusing your social media marketing content on other platforms like TikTok, Pinterest, or Vero.
In this screenshot, Jackson is showing content that he created which feeds similar content on his TikTok feed:
How your photography business can keep up with social media: Create content for any platform
Ask yourself the question, what one person am I helping with this content?
Keep value creation for your audience at the center of the content that you create, and your business will be able to grow on any platform. Focus on the audience and how your content helps them to solve a problem or answer a question.
Keep it simple and create value!
Whether you are looking for clients, community, or exposure, social media is useful for your photography business
It’s important to understand how platforms are changing, how they work to deliver the content you create and choose wisely which you focus on. Your photography business can keep up with social media changing if you know how these platforms are changing and you keep creating valuable content!
Improving your photography is #1 for your business, check out this guide to improving your skills!
What social media platform do you use the most for your photography business?
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