Why Your Brand Needs A Point Of View

How to solidify the personality of your brand & express your values through your business

Apple. Nike. Wendy’s.

Each of these brands has a unique voice. A unique way of seeing the world. Unique values and beliefs and character. By adding sass to your brand instead of simply trying to be everything to EVERYONE, you finally find a way to CONNECT with your customers & SEPARATE YOURSELF from all the competition out there.

This 5 minute business branding insight from Chris Do @ The Futur is solid gold advice we should all take to heart as creatives.

Agree, or disagree?

Does your BRAND have a unique voice & character? Or are you trying to appeal to everyone and everything, and getting lost in the noise?

Leave your thoughts in the comments below!